Akimbo Coffee Beer Kev Ntim Khoom Haus los ntawm Wen Liu and Kaichen Xie

Qhov qauv tsim Akimbo Coffee Beer Kev Ntim Khoom Haus los ntawm Wen Liu and Kaichen Xie yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Akimbo Coffee Beer Kev Ntim Khoom Haus

los ntawm Wen Liu and Kaichen Xie

Tus Neeg Siv: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,098

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #88579

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Akimbo Coffee Beer Kev Ntim Khoom Haus

Akimbo Coffee Beer yog ib qho kev tsim ntim khoom rau ob hom kas fes bia (coffee beer) uas tsim los ntawm kev koom tes ntawm ib lub yeeb koob kas fes thiab ib lub tsev cim cawv (brewery). Cov cawv no muag rau hauv cov thoob aluminum, thiab lub thawv sab nraud ntev 115 millimeters, dav 66 millimeters thiab siab 66 millimeters. Ib daim duab kos tes thiab tus font kos tes qub qub ua rau cov thoob muaj yam ntxim nyob so thiab txaus siab. Daim duab qhia ob lub cim (mascots) ntawm ob lub yeeb koob tabtom ua surfing ntawm ntug hiav txwv. Tus qauv tsim no muaj lub hom phiaj rau cov tub ntxhais hluas thiab qhia meej meej tias cov khoom haus no muaj cawv (alcoholic).

Qhov Lees Paub

Txog A' Design Award Tooj

Akimbo Coffee Beer Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Akimbo Coffee Beer Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Akimbo Coffee Beer Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Qhov Loj & Ntim: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Cov Ntsiab Lus: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Thev Naus Laus Zis Tsim Khoom: The material of the packaging is an aluminum can.
Kev Sib Tw Tsim Qauv: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Kev Tshawb Fawb: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Kev Txhawb Siab: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2018 and finished in October 2018 Shenzhen.
Txheej Txheem Ua Hauj Lwm: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Kev Qhuas Duab: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018