The Tiny House Primary Function: Tsheb Khib Dej Cawv by Gradient Experiential is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.
NyiajKev Tshwm Sim· 2020
The Tiny House Primary Function: Tsheb Khib Dej Cawv
Client: Gradient Experiential
A' Design Award Nyiaj Winner in Kev Tshwm Sim Category
Verified Award Winner
Verify Award Status for #89286The Design
About The Tiny House Primary Function: Tsheb Khib Dej Cawv
Book Text: Lub Tiny House yog ib lub tsheb khib dej cawv uas tsim los rau kev mus ncig ua kev tshwm sim ntawm cov npe khoom. Cov qauv tsev raug hloov mus ua ib lub khib dej cawv Nyij Pooj uas thauj tau. Ob lub khib me me muab cov cawv sib tov rau hauv ib qho chaw sib haum xeeb nrog rau qhov chaw zaum tig ncaj nraim rau tus neeg tov cawv. Ib qho chaw so txais qhua nyob sab nraum zoov muaj xws li ib lub khib highball rau cov qhua tos, ib lub rooj xuab zeb kinetic, ib tsob ntoo tsaub kev thov, cov rooj tog so, ib daim vij duab rau cov ntsiab lus ntawm lub npe khoom, thiab ib qho ntaiv kev nkhaus mus rau qhov chaw so saum ru tsev. Cov khoom siv muaj xws li ntoo cypress, iav ua kom ruaj thiab ntawv shoji. Cov qauv tsev 7.62 meter muaj log zais, muaj kev tswj cua sov cua txias ua ke thiab ib lub tshuab hluav taws xob.
The Recognition
About the A' Design Award Nyiaj
The Tiny House Primary Function: Tsheb Khib Dej Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. The Tiny House Primary Function: Tsheb Khib Dej Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Tiny House Primary Function: Tsheb Khib Dej Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
- Dimensions & Packaging
- Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System - Tags
- The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
- Production Technology
- The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
- Design Challenge
- The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Research
- A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
- Inspiration
- Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
- Project Duration
- The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA - Operation Flow
- The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
- Team Members
- Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi
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