Bionyalux Daim Tawv Nqaij Tu Pob by 33 and Branding Co., Ltd.

Bionyalux Daim Tawv Nqaij Tu Pob by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Tsim Ntim Khoom Competition Category.

PlatinumNtim Khoom· 2020

Bionyalux Daim Tawv Nqaij Tu Pob

by 33 and Branding Co., Ltd.

Client: Bionyalux

A' Design Award Platinum Winner in Ntim Khoom Category

583,896

Verified Award Winner

Verify Award Status for #89695

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bionyalux Daim Tawv Nqaij Tu Pob

Lub tswv yim ntawm kev rov ua dua tawv nqaij nyob rau hauv cov khoom siv tu tawv nqaij tshiab tshwm sim nrog lub xoom ntawm lub hnab ntim khoom siv rov ua dua tshiab, kev tiv thaiv ib puag ncig, thiab lub tswvyim hauv ib puag ncig. Los ntawm cov khoom lag luam ntawm 60-hnub khoom noj-qib pub ua lub neej nyob ntawm 30-hnub txhim kho tawv nqaij txheej txheem, 30 thiab 60 raug xaiv los ua lub cim pom cov cim ntawm cov khoom, thiab peb theem ntawm kev siv, 1,2, 3 nkag rau hauv lub zeem muag.

The Recognition

About the A' Design Award Platinum

Bionyalux Daim Tawv Nqaij Tu Pob yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Bionyalux Daim Tawv Nqaij Tu Pob qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Bionyalux Daim Tawv Nqaij Tu Pob yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
Dimensions & Packaging: Width 310mm x Depth 120mm x Height 100mm
Tags: Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
Production Technology: The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
Design Challenge: In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
Research: In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
Inspiration: Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
Project Duration: The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
Operation Flow: Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao
Image Credits: Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.