Winetime Seafood Ntim by Olga Takhtarova

Winetime Seafood Ntim by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Tsim Ntim Khoom Competition Category.

PlatinumNtim Khoom· 2020

Winetime Seafood Ntim

by Olga Takhtarova

Client: Sot B&d

A' Design Award Platinum Winner in Ntim Khoom Category

960,747

Verified Award Winner

Verify Award Status for #92361

Tshawb Xyuas Ntxiv View at A' Design Award Press Release Award Badge

Colors

The Design

About Winetime Seafood Ntim

Cov kev tsim ntim rau Winetime Seafood series yuav tsum ua kom pom qhov tshiab thiab kev cia siab ntawm cov khoom, yuav tsum sib txawv nws nyiam ntawm cov neeg sib tw, muaj kev sib haum xeeb thiab nkag siab. Cov xim siv (xiav, dawb thiab txiv kab ntxwv) tsim ib qho kev sib piv, qhia txog cov khoom tseem ceeb thiab rov cuam tshuam txog lub luag haujlwm ntawm hom. Lub tswvyim tshwj xeeb ib leeg tsim qhov txawv ntawm koob los ntawm lwm cov tuam ntxhab. Lub tswv yim ntawm cov khoom siv pom tau ua rau nws tuaj yeem txheeb xyuas cov khoom lag luam ntawm cov koob, thiab siv cov duab kos es tsis txhob siv cov duab ua rau lub ntim nthuav ntau.

The Recognition

About the A' Design Award Platinum

Winetime Seafood Ntim yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Winetime Seafood Ntim qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Winetime Seafood Ntim yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions & Packaging: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Production Technology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Research: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Project Duration: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Image Credits: Imagines №1-5 are used images www.shutterstock.com
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