Yingjiagong Baijiu Primary Function: Ntim Dej Haus by Wen Liu and Xianwen Wu

Yingjiagong Baijiu Primary Function: Ntim Dej Haus by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Yingjiagong Baijiu Primary Function: Ntim Dej Haus

by Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #89960

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yingjiagong Baijiu Primary Function: Ntim Dej Haus

Yingjiagong Baijiu yog ib txoj kev tsim ntim rau ib hom cawv ntsuab uas yog cov Suav hliav los. Cov duab ntawm Roob Dabie raug siv ua cov ntsiab tseem ceeb hauv kev tsim. Cov Suav teeb kua nkaus uas siv tus mem raug muab sib txuas ua ke los ua tus duab roob. Ib thaj tsev dawb loj raug siv, thiab xim ntsuab yog xim tseem ceeb. Lub thawv sab nraud raug tsim los ntawm yas kom txo tau nqi thiab tso cai rov siv dua. Lub raj thiab lub hau raug tsim los ntawm cov av seem uas muaj kev spray ua kom zoo nkauj. Lub thawv ntev 136 mm, dav 116 mm thiab siab 290 mm. Txoj kev tsim no qhia txog qhov chaw ntuj tso keeb kwm ntawm lub tsev tsim cawv.

The Recognition

About the A' Design Award Nyiaj

Yingjiagong Baijiu Primary Function: Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Yingjiagong Baijiu Primary Function: Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yingjiagong Baijiu Primary Function: Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions & Packaging: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tags: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Research: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Project Duration: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Team Members: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019