Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab by Hong Kong Trade Development Council

Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

NyiajKev Tshwm Sim· 2020

Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Nyiaj Winner in Kev Tshwm Sim Category

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Verified Award Winner

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Colors

The Design

About Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab

Tomorrow Lab yog ib qho kev tsim qhov chaw ua kev zoo siab uas raug tsim los rau Centrestage, ib qho kev ua khoom fashion uas tuav ntawm Hong Kong Convention and Exhibition Centre plaub hnub. Cov kev tsim no npog peb qhov chaw sib koom ua ke: qhov chaw nkag mus, ib qho chaw tso khoom saib nyob nruab nrab, thiab ib qho chaw taug kev taw khoom (catwalk arena) nyob rau hauv chav qhia khoom. Ib lub ntsiab lus zoo li chav kuaj tshuaj tshuab lag luam yav tom ntej raug siv thoob plaws. Cov txhais tes robotic uas txav tau thiab cov khoom tso saib ntawm txoj kab thauj khoom (conveyor belt) qhia txog cov brands fashion. Cov qauv tsim raug ua ua ntej nyob rau lwm qhov chaw thiab muab sib sau ua ke hauv peb hnub. Cov khoom hlau qhov khoob (metal hollow sections) raug rov siv dua tom qab qhov kev ua kev zoo siab tas thiab cov ntaub pua plag muaj peev xwm lwj tau ntuj (biodegradable).

The Recognition

About the A' Design Award Nyiaj

Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tomorrow Lab Primary Function: Kev Tsim Qhov Chaw Ua Kev Zoo Siab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensions & Packaging: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Tags: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Production Technology: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Design Challenge: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Research: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Inspiration: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Project Duration: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.