Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

NyiajKev Tshwm Sim· 2020

Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Nyiaj Winner in Kev Tshwm Sim Category

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Colors

The Design

About Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham

Book Text: Hong Kong Houseware Fair 2019 yog ib qho kev tsim khoom rau rooj sib tham ua lag luam uas tuav ntawm Hong Kong Convention and Exhibition Centre. Cov kev tsim no npog peb thaj chaw: ib qho kev teeb tsa txais tos hauv chav rooj tos kev tawm, ib qho kev kho lub qhov rooj rau chav taws teeb, thiab ib qho kev qhia txog kev xa xov ntawm txoj kev nyiam sib txawv. Qhov kev teeb tsa txais tos ntsuas tau 30 mev vuab thiab 5 mev siab thiab suav nrog ib lub ntsej muag LED loj. Cov khoom siv suav nrog ib txoj kev siv aluminium rov qab, cov teeb LED strip, cov phiaj acrylic thiab cov ntaub pua plag uas puas tau. Cov xim thiab cov duab uas muab los ntawm daim ntawv qhia txog txoj kev nyiam ntawm kev lag luam txuas peb thaj chaw ua ke.

The Recognition

About the A' Design Award Nyiaj

Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hong Kong Houseware Fair 2019 Primary Function: Kev Teeb Tsa Rooj Sib Tham yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.