Fashion Launderette Chaw Nruab Khoom Qhia by Hong Kong Trade Development Council

Fashion Launderette Chaw Nruab Khoom Qhia by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

ToojKev Tshwm Sim· 2020

Fashion Launderette Chaw Nruab Khoom Qhia

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Tooj Winner in Kev Tshwm Sim Category

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Colors

The Design

About Fashion Launderette Chaw Nruab Khoom Qhia

Fashion Launderette yog ib pawg chaw nruab khoom qhia muaj ntsiab lus tshwj xeeb tsim los rau ib qhov kev tshwm sim lag luam khaub ncaws nyob rau hauv Hong Kong. Tus qauv tsim no npog peb thaj chaw: ib qho chaw nruab khoom tos txais qhua nyob rau hauv qhov chaw sib ntsib tseem ceeb, ib txoj kev txawv rau qhov qhib mus rau lub tsev qhia khoom, thiab ib thaj chaw siv tau ntau yam ntev 350 square metre rau kev qhia khaub ncaws, kev sib tham thiab kev tos txais qhua. Lub ntsiab lus no yog muaj kev txhawb siab los ntawm cov chaw ntxhua khaub ncaws nyob rau xyoo 1980s. Cov phab ntsa qhia zoo nkauj yog tsim los ntawm cov khoom aluminium siv tau ntau zaus thiab npog nrog cov duab vinyl, thaib cov plywood luam ntawv ua cov ntsa qhia zoo li lub tshuab ntxhua khaub ncaws. Cov xim raws li kev saib xyuas txog kev coj noj coj ua khaub ncaws raws lub caij nyoog.

The Recognition

About the A' Design Award Tooj

Fashion Launderette Chaw Nruab Khoom Qhia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Fashion Launderette Chaw Nruab Khoom Qhia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Fashion Launderette Chaw Nruab Khoom Qhia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Dimensions & Packaging: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Tags: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Production Technology: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Design Challenge: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Research: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiration: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operation Flow: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.