Mixed Reality Primary Function: Kev Teeb Tsa Holographic by Aleksandr Volkov

Mixed Reality Primary Function: Kev Teeb Tsa Holographic by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

NyiajKev Tshwm Sim· 2020

Mixed Reality Primary Function: Kev Teeb Tsa Holographic

by Aleksandr Volkov

Client: Economiton

A' Design Award Nyiaj Winner in Kev Tshwm Sim Category

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The Design

About Mixed Reality Primary Function: Kev Teeb Tsa Holographic

Cov duab uas muaj cuab yeej Mixed Reality yog ib qho kev teeb tsa holographic uas sib cuam tshuam los tsim rau ib lub rooj tshwm sib txawv hais txog lub tswv yim siv fais fab hluav taws xob ntawm lub nroog Moscow. Qhov kev teeb tsa no yog raws li Pepper's Ghost txoj cai, uas tau txuas ntxiv nrog cov txheej ntxiv. Ib phab ntsa LED tom qab, peb tus projector saum pem teb thab cov teeb LED uas txuas rau saum ru tsev ua haujlwm ua ke nrog holographic foil, iav thiab suab. Cov teeb thiab duab ntxoov ntxoo uas txav ua rau cov khoom qhia muaj kev nyob ntawd zoo heev. Cov neeg tuaj saib xaiv ib lub ntsiab lus rau ntawm lub vijtsam kov thiab saib cov duab thiab cov graph tshwm sim thiab ploj mus rau hauv huab cua.

The Recognition

About the A' Design Award Nyiaj

Mixed Reality Primary Function: Kev Teeb Tsa Holographic yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Mixed Reality Primary Function: Kev Teeb Tsa Holographic xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mixed Reality Primary Function: Kev Teeb Tsa Holographic yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.