Ugly Monster Ngwakọta Popsicle by JBBC Branding Consultancy

Ugly Monster Ngwakọta Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2020

Ugly Monster Ngwakọta Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Ugly Monster Ngwakọta Popsicle

Ugly Monster bụ ngwakọta maka ngwaahịa popsicle emere na Taiwan. Nhazi ahụ na-egosi agwa akwụkwọ ndụ akpụkpọ ahụ ọcha akwụkwọ ndụ nwere elu na-adịghị nro, sitere n'echiche guava, mkpụrụ osisi a na-akụ n'obodo Yanchao. Akwụkwọ ndụ na-egbuke egbuke na-enye agwa akwụkwọ ndụ ahụ ọdịdị mma na ndụ. Ahụ na ụkwụ nwere ọnụ ọgụgụ na-ekwesighị ekwesi, agwa akwụkwọ ndụ ahụ enweghịkwa aka, nke mere ka ọdịdị ya bụrụ ihe ọchị. Ngwakọta ahụ dị 70 mm n'obosara, 195 mm n'ogologo na 20 mm n'elu. Ebumnobi ya bụ ikwalite ngwaahịa ahụ na iduzi uche gaa n'obodo nta ahụ na ndị ọrụ ugbo ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Ugly Monster Ngwakọta Popsicle meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Ugly Monster Ngwakọta Popsicle ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Ugly Monster Ngwakọta Popsicle na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.