2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta by Ruikang Xie

2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta

by Ruikang Xie

Client: Xiexie Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta

Ederede Akwụkwọ: Ngwugwu Nnabata Ndenye Aha 2019 bụ igbe onyinye e doziri maka ụmụ akwụkwọ ọhụrụ dị na mahadum na Dongguan, China. Nhazi a na-emecha usoro ọdịdị eserese afọ atọ dabere na uto eke, si na ịkụ mkpụrụ na ịfe ifuru gaa n'ịmị mkpụrụ. A na-eji lychee Lingnan na-acha ọbara ọbara mee ihe dị ka ụdị isi. E gwupụtara akụkụ mmeghe igbe ahụ n'ụdị mkpọ nke lychee na oghere dị n'etiti ya. E ji ígwè mgbawa gbaa mkpado osisi nke enwere ike ịkpịakọ ya ghọọ ihe ndaba lychee nke akụkụ atọ. Igbe ahụ na-ejide akwụkwọ ozi, akpa akwa, map nke ebe ndozigharị obodo, akara ngosi, stika, na akwụkwọ ikike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na 2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. 2019 Admissions Welcome Package DGUT Ọrụ Bụ Isi: Igbe Onyinye Nnabata Ndị Mmụta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen