Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye by Ruikang Xie

Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2021

Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye

by Ruikang Xie

Client: Xiexie Design

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye

Ederede Akwụkwọ: Ngwugwu Nri Anya Eyesight bụ igbe onyinye e mepụtara maka afọ iri atọ na ise (35th) nke ọtụtụ afọ ọrụ ụlọ ọrụ ugogbe anya. E ji kadibọọdụ mee igbe a, ọ dịkwa 290 site na 290 ruo na 290 milimita n'ogologo, obosara na ịdị elu. E ji mpempe irin na-adọta ihe (magnetic fasteners) jikọta obere igbe anọ ka ha dabere n'akụkụ mgbidi anọ nke igbe ahụ, ebe igbe bucket dị n'etiti na-ejide kalenda, ntọala nkwado na tiketi mbelata ọnụahịa (coupons). Akụkụ ọ bụla na-egosipụta ụdị ugogbe anya kwesịrị ihe ngosi a họpụtara, akwụkwọ ntuziaka e depụtara akụkọ ọtụtụ afọ ụlọ ọrụ ahụ, na obere onyinye ndị ọzọ. E ji aka na aka arụkọta ngwugwu a dum. Nhazi a na-ejikọ akụkọ ụlọ ọrụ ahụ na ihe ndị na-eme kwa ụbọchị dịka ọrụ, egwuregwu, ntụrụndụ na njem.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Eyesight Nutrition Package Ọrụ Bụ Isi: Ngwugwu Igbe Onyinye na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui