Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri

Ederede Akwụkwọ: Ihe Nhazi Usoro Ndị Nsi Nri bụ ngwugwu ndị e depụtara maka soye, ose, na mọstadi. E ji kaolin mee ite soye ahụ, e sikwa ọkụ nye ya glazụ nke a pụrụ ahụ n'anya, ebe ekpuchi ya na ahụ ya jikọtara site na akara mbudata na mbupụta. Elu ya nke dị ntakịrị mbudata na-eme ka mkpịsị aka nke abụọ (index finger) nwee ike izu ike n'ụzọ nkịtị mgbe a na-awụpụta ihe dị n'ime ya. Akpa ose ahụ bụ nke e ji akwụkwọ sulfeti dị 135 gram mee, nwee mpaghara e mere ka o buo ibu nke na-arụ ọrụ dị ka ike aka maka ịfụ ya n'ike ọsọ ọsọ. Ose ahụ na-akpokọta n'ala akpa ka o wee dịrị mfe ịdọwa ma wụpụta ya. Akpa mọstadi dị warawara ahụ ka e ji fim PE mee na ọdịda ikuku (vacuum), nke na-enye ohere ijikwa nrịgbu ya nke ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Seasoning Series Design Ọrụ Bụ Isi: Ngwugwu Ndị Nsi Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging: Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags: Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology: Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge: The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research: Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration: Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration: The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow: The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members: Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits: Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;