Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi by Jansword Zhu

Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2020

Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi

by Jansword Zhu

Client: Jansword zhu

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi

Ederede Akwụkwọ: Utobeera bụ nhazi ngwugwu maka biya mkpụrụosisi. Aha Utobeera sitere n'echiche okwu bụ Utopia, ma ọ na-egosipụta ụkpụrụ ahịa ahụ gụnyere nha anya, ikike mmadụ, ọdịiche, ọdịnaanị na ịhụnanya. E jiri ụdị eserese na-egosi ọtụtụ agba (psychedelic) gbanwee ihe atọ a ma ama site n'akụkọ nka: nwoke okpu Rene Magritte kere, nwaagbọghọ yi uwe China, Bacchus, chi mmanya, na chi ndụ ogologo nke ndị China. Nchịkọta a dochiri mkpụrụosisi ọ bụla dị n'ọrụ nka mbụ ahụ na ihe oyiyi mkpụrụosisi dijitalụ. Nhazi a na-ezo aka na ọdịbendị cyberpunk ma jiri agba Pantone na nrụpụta ihe mmiri (foil pressing) mee ya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Utobeera Ọrụ Bụ Isi: Ngwugwu Biya Mkpụrụosisi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang