Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ by En Ke

Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ by En Ke is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ

Maazị En Ke mere imewe a site n'omenala eze ochie nke China. E mere ngwugwu a ọhụrụ site na iji ụdị igwe ojii nke Forbidden City, ọrụ nka a niile dịka ọdụ enyi, na-egosipụta ịma mma nke Ọwụwa Anyanwụ kpamkpam. Mgbe imepere mkpuchi elu, ị ga-ahụ ihe njide nsure ọkụ osisi phoebe ọla edo nke akwụkwọ na-echebe gburugburu kechiri. Imewe a na-agbaji ọdịnala, na-ejikọta ọrụ ọkụ na nchekwa abụọ n'otu ngwaahịa, nke mere na e nyere ya patent na China. O meriri onyinye maka imewe mba ụwa ma ahịa nabatara ya nke ọma!

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Yongxi Ihe Njide Nsure Ọkụ Nwere Ọrụ Abụọ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging: 1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags: Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology: Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge: Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research: 1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration: In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration: Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow: 1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents: The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4；Patent authorization announcement date: December 24, 2019; inventor: KE, EN