Hotel New Grand Ready-to-eat Meals Nkwakọba Nri by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Nkwakọba Nri by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2021

Hotel New Grand Ready-to-eat Meals Nkwakọba Nri

by Kazuaki Kawahara

Client: Hotel New Grand

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About Hotel New Grand Ready-to-eat Meals Nkwakọba Nri

Hotel New Grand Ready-to-eat Meals bụ nkwakọba e mere maka nri a kwadebere akwadebe, gụnyere kari anụ ehi, kari ọkụkọ na ihendori pasta Napolitan. E ji kaadiboodu mee igbe ahụ, ma o ji ihe oyiyi ite nri buru ibu dịka isi ihe atụ ya. Nhazi dị mfe a na-ezere ihe osise na foto nri ndị a na-ahụkarị na nkwakọba nri a kwadebere akwadebe. Ebumnobi ya bụ igosipụta omenala na ugwu nke họtel ochie a ma ama dị na Yokohama site n'ụzọ amamihe dị ntakịrị. Nkwakọba a dabara maka nri a na-eri n'ụlọ, a na-ahọrọkwa ya dịka onyinye.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Hotel New Grand Ready-to-eat Meals Nkwakọba Nri meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Hotel New Grand Ready-to-eat Meals Nkwakọba Nri ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Hotel New Grand Ready-to-eat Meals Nkwakọba Nri na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.