Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ

Ederede Akwụkwọ: Pepsi X SHFW bụ mkpọ ihe ọṅụṅụ e mere n'usoro pụrụ iche maka Izu Ejiji Shanghai nke Oge Opupu Ihe Ubi/Oge Okpomọkụ 2020 ma wepụta ya na China. Mkpọ a bụ akụkụ nke usoro njirimara anya sara mbara nke e mepụtara maka otu ihe omume ahụ. Isiokwu oge nke Mmetụta na Isi Mmalite na-eduzi imewe a ma na-egosipụta nyocha nke echiche dị iche iche. A na-ejikọta ọdịdị sitere n'ihe ndị na-ejupụta na iko n'ime oghere nwere akụkụ. Nsonaazụ ya na-ejikọ mmụọ akara Pepsi Black na ọrụ dị iche iche nke ndị na-emepụta ejiji e gosipụtara na ihe omume ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi X SHFW Ọrụ Bụ Isi: Mkpọ Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release