Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya by PepsiCo Design and Innovation

Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2021

Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya

Tazo Refresh bụ nhazi ngwaji maka usoro nke tii oyi dị elu dị njikere ịṅụ. Usoro a dabere na ụdị mmasị atọ e guzobere, aha ha bụ Zen, Awake na Passion. E nyere tii ndị a asambodo dị ka ihe eji akụ akụ ma ọ nweghị agba arụ ma ọ bụ ihe eji eme ka ọ dịkwuo ụtọ. A na-enye ngwaji a n'ime karama 12 ounce nke otu onye ga-aṅụ na karama 42 ounce nke ọtụtụ onye ga-aṅụ nke e ji plastik ọ dị 100 pasent nke a na-eweghachi eweghachi mee. E jikọtara agba ihe ejiri mee ya nke siri ike na ọcha iji gosipụta nke ọ bụla nke mmasị ọhụrụ n'ụzọ doro anya na shelf. Nzube nhazi a bụ idobe ndị na-azụ ihe ugbu a na ịdọta ndị na-achọ ihe ohuru na-anụ ọkụ n'obi karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tazo Refresh Ọrụ Mbụ: Ngwaji Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release