Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri nke Armeanu Creative Studio

Ihe emepụtara bụ Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri nke Armeanu Creative Studio bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri

nke Armeanu Creative Studio

Onye Ahịa: Valeputna

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

28,079

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #119796

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri

Smoked Trout bụ nhazi ngwugwu maka ngwaahịa azụ a kpọrọ nkụ. E ji kraft carton yiri gold foil na varnishing a họpụtara mee ngwugwu ahụ. Ụkpụrụ okirikiri, ọdịdị ọnụ ụzọ ámá nke oge ochie e ji egbutu carton na akara ọla edo na-ezo aka na ọdịnala, ihe nketa na ihe ndị e ji chọọ mmiri eke. Akara ahụ na ọdịdị ọnụ ụzọ ámá na-apụta n'ofe ụdị ngwaahịa niile iji gosipụta ịga n'ihu. Ngwugwu apịajidere na-atụ 11.5 site na 25 sentimita. Ụdị dị obere na-enye ohere itinye na imechi ngwaahịa ahụ n'ụzọ dị mfe, yana nchekwa, njem na ngosi shelf dị mfe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Smoked Trout Ọrụ Bụ Isi: Ngwugwu Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Nha & Mkpuchi: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Mkpado: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknụzụ Mmepụta: The packaging is made of kraft carton, has golden folio and selective varnishing.
Ịma Aka Imepụta: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Nchọpụta: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Mkpali: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Oge Ọrụ: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Usoro Ọrụ: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentị: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Ndị Otu: Armeanu Ana
Armeanu Catalin
Asụsụ Foto: Main Image and optional images - Armeanu Creative Studio SRL - Romania