Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2021
Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya
by Haijun Shen
Client: DIGA Creative design
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya
Ederede Akwụkwọ: Luzhou Laojiao 1915 bụ ngwugwu maka mmanya baijiu Chinese. E mere karama ahụ ka ọ dị ka ụgbọ mmiri na-agba ọsọ, e wepụtakwara akara ngosi anya site na maapụ Jiangyang nke Luzhou. Ụdị mgbagọ ahụ na-egosi mmiri na-eru eru n'ime ya ma na-enye mmetụta dị mma n'aka. E ji iko mee karama ahụ nke nwere agba a fesara na akara aha ngwaahịa a tinyere. E jiri bronze, ihe ndị e ji akpụ akpụ na akara aha ngwaahịa a tinyere mee igbe ahụ. Ngwugwu ahụ dị milimita 58 site na 158 site na 350. Ebumnuche ya bụ ịnwe ọdịdị dị mfe na oke mmefu maka ndị na-aṅụ mmanya dị afọ 30 ruo 40, nwere mmetụta ọgaranya nke oge a nke na-echekwa àgwà ọdịnala.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Luzhou Laojiao 1915 Ọrụ Bụ Isi: Ngwugwu Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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