Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole nke Dennis Furniss

Ihe emepụtara bụ Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole nke Dennis Furniss bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2021

Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole

nke Dennis Furniss

Onye Ahịa: Pepsi

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #123071

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole

Pepsi Culture bụ usoro mkpọ nke mbipụta oke ole na ole emere maka akara ihe ọṅụṅụ dị nro na Mexico. Usoro a nwere mkpọ isii a na-achịkọta achịkọta, mkpọ ọ bụla na-anọchikwa anya otu obodo Mexico. A sụgharịrị akụkọ obodo, omenala na ihe ngosi nka ka ọ bụrụ ụkpụrụ eserese na-ejikọta akara omenala dịteworo aka na ụzọ nhazi nke oge a. Emere mkpọ ọ bụla site na aluminiọm, ọ na-eburu ounces iri na abụọ, ejiri obibi akwụkwọ offset nke nkọwa dị elu mechaa ya. A na-ere mkpọ ndị a n'otu n'otu, ha niile jikọtakwara ọnụ mepụta usoro na-egosipụta ụdịdị dị iche iche nke mpaghara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pepsi Culture Usoro Mkpọ Ihe Ọṅụṅụ nke Mbipụta Oke Ole na Ole na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Nha & Mkpuchi: 12 Oz Cans, sold individually as a series.
Mkpado: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Teknụzụ Mmepụta: High definition offset printing on alluminum
Ịma Aka Imepụta: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Nchọpụta: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Mkpali: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Oge Ọrụ: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Usoro Ọrụ: Not applicable
Patentị: Not applicable
Ndị Otu: PepsiCo Design Latin America
Asụsụ Foto: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.