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C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral by Tiger Pan

C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.


BronzNgwungwu· 2022

C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral

Ederede Akwụkwọ: C Cell Vitality bụ nhazi mbọọkpọ maka mmiri mineral e tinyere na karama. A tụgharịrị ọdịdị eke nke ọdịda ala ebe mmiri si abịa gbanwee ya ka ọ bụrụ nhazi dị usoro nke atọ n'akụkụ nke ụdịdị gbawara agbawa na nke gbadara agbada n'ahụ karama ahụ. Elu ya nwere nkịtị dị nro nke na-abawanye mkpakọ ma na-akwalite ọgụgụ isi nke ijide aka. Nhazi siri ike na-enye ohere iji ihe PET dị mkpịrịkpị karịa, nke na-echekwa ego ma belata ọnụ ọgụgụ rọba a na-eji. Agba na-acha anụnụ anụnụ na-ezo aka n'ọdọ mmiri dị n'elu ugwu, ebe mmiri ahụ si abịa. Karama ahụ dị 63.3 mm n'obosara, 63.3 mm n'omimi na 207 mm n'ịdị ogologo.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. C Cell Vitality Ọrụ Bụụzị: Mbọọkpọ Mmiri Mineral na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
Dimensions & Packaging
Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
Tags
C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
Production Technology
A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
Design Challenge
How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
Research
There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
Inspiration
Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
Operation Flow
We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members
Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits
Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan

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