Gregory Donut Ngwugwu Donut by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.
BronzNgwungwu· 2022
Gregory Donut Ngwugwu Donut
Client: Stora Enso China Packaging
Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category
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- Verified Award Winner
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The Design
About Gregory Donut Ngwugwu Donut
Ederede Akwụkwọ: Gregory Donut bụ nhazi ngwugwu e ji akwụkwọ mee maka donut e na-ere dịka nri onye ga-ebufu. Akwụkwọ ọ bụla a na-ahụ anya bụ ụdị ekwesịrị ịmetụ nri aka. E ji akwụkwọ FBB nke nwere ike dị elu mee mgbe ahụ, e tinye n'elu ya vanịshị na-adịghị egbukepụ nke gbadoro ala nke mmiri bụ isi akụkụ ya iji chebe ink, e jikwa ink soya ekwesịrị nri bipụta ya. Nhazi ntụgharị iri itoolu ogwe (ninety degree) na-eme ka onye na-akwadebe ihe nwee ike ịkpụ igbe ya ngwa ngwa, nke mere na a pụrụ izipụ ngwugwu ahụ mgbe ọ dị larịị. Igbe ọ bụla nwere ike ijide donut isii, na nha abụọ dị iche iche nke aka njide na-adaba maka ibe isii ma ọ bụ iri na abụọ. Foto ndị e sere na agba blu na-acha uhie uhie (navy blue) nke gosipụtara donut na wiiti na-echetara mmadụ omenala ndị ọkwọ ụgbọ mmiri.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Gregory Donut Ngwugwu Donut meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Gregory Donut Ngwugwu Donut ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Gregory Donut Ngwugwu Donut na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
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