Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa

Ejì Feba Ọnwa bụ igbe onyinye emere maka achịcha ọnwa. Nkwakọ ihe a na-ewere ụdị oriọna obí ochie nke ndị China. Ihe osise gburugburu na-esite na akụkọ ifo ndị China, gụnyere Ewi Jed, Obí Ọnwa na Apsaras nke ihe osise mgbidi Dunhuang. Nhazi nwere ọtụtụ ọkwa nwere akụkụ atọ na usoro ịkwa ihe na-agbakwụnye omimi anya na-ahụ. Ozugbo e wepụsịrị achịcha ọnwa, enwere ike ịgbanye modul LED dị na ala ya, e nwekwara ike itinyeghachi igbe PVC dị ọcha na igbe mpụga nke nwere oghere, na-atụgharị igbe ahụ ka ọ bụrụ oriọna ịchọ mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Flying to the Moon Ọrụ Bụ Isi: Igbe Onyinye Achịcha Ọnwa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu