My Moonfly Primary Function: Igbe Onyinye by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Primary Function: Igbe Onyinye by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2022

My Moonfly Primary Function: Igbe Onyinye

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About My Moonfly Primary Function: Igbe Onyinye

Book Text: My Moonfly bụ igbe onyinye e mere maka moon cakes nke a na-eweta n'oge Mmemme Etiti Mgbụsị Akwụkwọ. Nhazi a na-egosi Obí Ọnwa nke akụkọ ifo ndị China, nke nwere ụlọ obibi na ụlọ nnọkọ ndị e ji akụkọ akwụkwọ dị larịị atọ nke ọtụtụ ọkwa mepụta. Ọkụ dị n'ime ọnwa na-enwupụta site na akụkọ ndị a wụrụ awụ, na-emepụta usoro ọkụ na ndò na-agbanwe agbanwe. Igbe a na-ejide moon cakes isii na igbe nwere ndụdụ na mma. A na-eji akwụkwọ na-emeghị ihe ndị dị ndụ mkpọtụ, jiri embossing na akara ọla edo. Na-atụ 242 site na 242 site na 75 milimita, a pụrụ idobe igbe a dị ka ihe ịchọ mma nwere ọkụ na shelf ma ọ bụ tebụl.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

My Moonfly Primary Function: Igbe Onyinye meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na My Moonfly Primary Function: Igbe Onyinye ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. My Moonfly Primary Function: Igbe Onyinye bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu