Ọlaọcha Ngwungwu · 2022
Lowen Ọrụ Nchekwa Biya
by China Resources Snow Breweries Ltd.
- Ihe Nrite A' Design Award nke Ọlaọcha 2022 in Ngwungwu
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,400
- Verification code 8192D7FC95 · Verify this award
Colors
About Lowen Ọrụ Nchekwa Biya
Lowen bụ nhazi ngwaahịa maka usoro biya. Nhazi a jikọtara ese pen, nka mezzotint na ihe osise tattoo nke okporo ámá. Ọdịdị geometric na agba na-egbuke egbuke na-akara ụdị dị iche iche, gụnyere raspberry, cherry na Weissbier, ka enwee ike ịmata ụdị ọ bụla ngwa ngwa na kpọmkwem. Ihe osise ndị a na-emegide onyonyo ọhịa na nke dị nwayọ iji mepụta mmetụta anya siri ike na àgwà mmekọrịta ọha. E ji aluminom mee mkpọ ndị a, e jikwa iko mee karama ndị a. Usoro mbipụta zuru ezu na-eme ka onyonyo ọ bụla dị doro anya ma bụrụ nke ziri ezi.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Lowen Ọrụ Nchekwa Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Lowen Ọrụ Nchekwa Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lowen Ọrụ Nchekwa Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
