Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2022
Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅
Aqua Minerale Redesign bụ nhazi ngwugwu maka otu ụlọ ọrụ mmiri a tụkwara na karama nke a na-ere na Russia. Nhazigharị a na-ekpuchi ma usoro isi ihe ahụ ma na-atụba ndị nwere ụtọ dị iche iche, na-eweta ngwaahịa niile ọnụ n'okpuru otu usoro njirimara anya. Echiche a dabere n'echiche na mmiri bụ isi iyi nke ndụ, nke a na-egosipụta site na ụdị na-eru eru na ahịrị mara mma. Nhazi a jikọtara ọnụ na-eme ka ọ dịkọọ n'otu ma na-eme ka a na-ahụ ngwaahịa nke ọma na shelf. Ebumnuche ya bụ ịkwado ndị ahịa chọrọ idobe echiche nke nguzozi n'oge ụbọchị ndị na-ekworo ọrụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Aqua Minerale Redesign Ngwugwu Ihe Ọ̅ṅụ̅ṅụ̅ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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