Bubly Bounce Ngwugwu Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.
IgweNgwungwu· 2022
Bubly Bounce Ngwugwu Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category
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The Design
About Bubly Bounce Ngwugwu Ihe Ọṅụṅụ
Bubly Bounce bụ nhazi ngwugwu maka usoro mmiri na-asụ ude nke nwere kafeini. Ngwugwu a na-agbatị usoro mmiri na-asụ ude dị adị ma na-egosi ntinye kafeini n'ime ya n'agbanyeghị inweta ụdị ihe ngosi nke ihe ọṅụṅụ ike. A na-edobe agba na-acha ọcha na nke na-adọrọ mmasị, ntupu mmiri, ekele mmasọ, na ọnụ ọchị, ka akara ahụ nwee ike ịmata ya ngwa ngwa. Nhazi a na-egosikwa iji ụtọ abụọ n'ime otu ihe ọṅụṅụ. E bulitere usoro a iji dọrọ ndị na-azụ ihe ọṅụṅụ a mgbe niile mmasị ma pụta ìhè n'elu ebe a na-ere ahịa.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Bubly Bounce Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Bubly Bounce Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Bubly Bounce Ngwugwu Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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