Lay's 2021 Mood Match Ngwugwu Nri by PepsiCo Design and Innovation

Lay's 2021 Mood Match Ngwugwu Nri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Lay's 2021 Mood Match Ngwugwu Nri

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Verified Award Winner
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The Design

About Lay's 2021 Mood Match Ngwugwu Nri

Lay's 2021 Mood Match bụ usoro ngwugwu nri nta e mepụtara na ọnụọgụ dị ntakịrị maka nkenye onyinye sitere na mgbasa ozi mmekọrịta ọha na eze pụrụ iche. Ntinye a gụnyere atụmatụ anọ e si na mgbanaka mmetụta enye aro, nke ọ bụla jikọtara ya na ncheta na mmetụta obi dị mma. Ebumnobi kwuru bụ ịkpali mmetụta ike ma ọ bụ inye mmetụta nkasi obi. E jikọtara atụmatụ ọ bụla na ụtọ na mmetụta: ekele maka Grilled Cheese na Tomato Soup, olileanya maka Cappuccino, ọnụma maka Chili, na obi ụtọ maka Salted Caramel. Ngwugwu a na-enye obere ezumike site na ndụ kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Lay's 2021 Mood Match Ngwugwu Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lay's 2021 Mood Match Ngwugwu Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lay's 2021 Mood Match Ngwugwu Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release