Lay's Flavor Swap Influencer Kit Ngwugwu Nri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.
IgweNgwungwu· 2022
Lay's Flavor Swap Influencer Kit Ngwugwu Nri
by PepsiCo Design and Innovation
Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category
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The Design
About Lay's Flavor Swap Influencer Kit Ngwugwu Nri
Ihe Nchọputa Onye Mmemme Gbanwe Ụtọ nke Lay's bụ nhazi ngwugwu nri e mere maka mmemme okpomọkụ nke wetara ụtọ Funyuns na Doritos n'ime chips Lay's. Ngwugwu a jikọtara nhazi akpa Lay's nke ugbu a na agba ụlọ ọrụ nke ụtọ ọ bụla: anụnụ maka Cool Ranch na ndụ maka Funyuns. Ụkpụrụ nke okirikiri gbara gburugburu na-echetara oyiyi mbụ nke chips na-egosiputa mmekorita dị n'etiti ụlọ ọrụ abụọ ahụ. E mekwara nhazi ngwa mmemme onye mmemme jikọtara ọnụ ma ziga ya nye ndị ama ama na mgbasa ozi iji malite mkparịta ụka gbasara mmemme ahụ.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Lay's Flavor Swap Influencer Kit Ngwugwu Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lay's Flavor Swap Influencer Kit Ngwugwu Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lay's Flavor Swap Influencer Kit Ngwugwu Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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