Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ

Mirinda Vintage Special Edition bụ nhazi ngwakọta maka ihe ọṅụṅụ na-adịghị egbu egbu. Akwụkwọ mkpado ahụ na-edo akara oroma ahụ n'etiti, ebe aha Mirinda edepụtara n'ụdị mkpụrụedemede gburugburu, dị ka ujuju, nke dị iche na ụdị brand kịtaa. A na-eji karama iko rụọ ọrụ ka ihe ọṅụṅụ ahụ na-apụta ìhè, ebe mkpuchi ọcha larịị na-emecha nhazi ochie ahụ. Nhazi a na-ejikọta akara akara brand ochie na ụdị ọgbara ọhụrụ dị mfe. Nsonaazụ ya bụ ngwakọta a na-anakọta nke e chere na ọ ga-adọrọ mmasị ndị na-eto eto, na ndị amaralarị brand a.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Mirinda Vintage Special Edition Ngwakọta Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release