New Year Gift Ngwa Nchekwa Igbe Onyinye by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

New Year Gift Ngwa Nchekwa Igbe Onyinye by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai is a highly esteemed winner of the very prestigious 2022 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2022

New Year Gift Ngwa Nchekwa Igbe Onyinye

by Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About New Year Gift Ngwa Nchekwa Igbe Onyinye

Onyinye Afọ Ọhụrụ bụ igbe onyinye e mepụtara maka ndị ọrụ na-eji ngwa ntinye okwu Chinese. Ihe mkpuchi dị n'èzí bụ nkata e ji ọrụ aka ọdịnala nke ịkpa achara mmanya mee, nke mere na a pụrụ ichekwa ma jiri nkata ahụ mee ihe ọzọ mgbe emepechara ya. A pụrụ ịkwakọba eriri gbara n'etiti igbe ka ọ ghọọ okpu agụ maka ụmụaka, nke na-ebelata mkpofu ihe mkpuchi. N'ime igbe ahụ ka a hụrụ kalenda na efere osise Afọ Ọhụrụ ọdịnala. E ji ọrụ aka mbipụta osisi Fengxiang mepụta mkpuchi kalenda ahụ. Ngwa a na-akpọ ezinụlọ oku ka ha nwalee ọrụ aka ndị a n'ụlọ ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

New Year Gift Ngwa Nchekwa Igbe Onyinye meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na New Year Gift Ngwa Nchekwa Igbe Onyinye ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ New Year Gift Ngwa Nchekwa Igbe Onyinye maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture.
The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving.
Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
Dimensions & Packaging: Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
Inter package: size 1: 22.5cm x 14cm x 5cm, specification: 120g special straw paper, printing process: four-color laser printing, size 2: 22.5cm x 14cm x 1cm, specification: 120g special straw paper, printing process: four-color laser printing.
Calendar: engraved, specification: 1.5cm pine board, size: 18cm x 11cm x 1.5cm; calendar frame, material: beech, size: 12cm x 8cm x 4cm; inside page, specification: 200g special paper, size: 18cm x 11cm, overall process: engraving, ancient-style rubbing, laser scanning, single-color printing.
Couplet: specification: 120g paper with rough texture (a special paper), size: 22cm x 13.5cm, process: Chinese elaborate-style Fengxiang New Year painting, laser scanning, four-color laser printing;
Toolkit: Mushroom Cloud, material: wood, size: 12cm x 5cm x 5cm; plate, material: porcelain, size: 10cm x 10cm x 2.5cm; brush, size: 15cm x 4cm x 2cm; ink pen with brush tip; ink
User’s Guide: material: parchment paper, size: 22.5cm x 14cm, printing process: four-color printing.
Tags: Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
Production Technology: Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
Design Challenge: Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
Research: Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
Inspiration: Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
Project Duration: The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
Operation Flow: Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
Team Members: Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang