Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya by Jin Zhang

Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya

by Jin Zhang

Client: Tsingtao Beer

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

18,413
Verified Award Winner
Verify Award Status for #144952

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya

Beer Tsingtao bụ otu n'ime ụdị biya a ma ama na China. Na ndabere nke ime ka ika ahụ pụta ìhè, akụkụ ika ahụ kwesịrị igosi njirimara mpaghara nke mpaghara ọ bụla. Onye nrụpụta ahụ na-eji onye nnọchi anya Hubei "Yellow Crane Tower" iji gosi njirimara mpaghara. Na mgbakwunye, Xiangyun, Crane, na bottleneck "Phoenix Feather" (Hubei nwere mmasị na Phoenix nke ukwuu) mee ka foto ahụ dum gbanwee; N'otu oge ahụ, pụta ìhè na "9 ogo", bụ isi ahịa ahịa nke ngwaahịa, iji kwalite ahịa nke ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Tsingtao 9 Degrees Nkwakọ Ngwaahịa Biya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 265mm
Tags: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Design Challenge: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Research: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiration: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Project Duration: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Operation Flow: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patents: Intellectual property/patents/copyrights owned by Tsingtao Brewery