Huanghelou Nkwakọ Ngwaahịa Biya by Jin Zhang

Huanghelou Nkwakọ Ngwaahịa Biya by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Huanghelou Nkwakọ Ngwaahịa Biya

by Jin Zhang

Client: Huanghelou

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Huanghelou Nkwakọ Ngwaahịa Biya

Ụlọ elu Crane Yellow bụ ụlọ ama ama kacha ama na Wuhan, China. Usoro biya a bụ mkpọ ihe oyiyi obodo nke Ụlọ Elu Crane Yellow malitere. Ha na-akwado Wuhan onye ọ bụla site na biya, ngwaahịa ndị ahịa na-eri kwa ụbọchị. Na site na iji akwụkwọ ndụ akwụkwọ ndụ, nke na-anọchi anya ike na ahụike, na odo odo dị omimi, iji gosi ọganihu obodo site n'ehihie ruo n'abalị. N'ihe gbasara nhọrọ mmewere, onye nrụpụta na-achọ ihe ndị kacha anọchite anya na mpaghara dị iche iche nke obodo ahụ iji kọwaa, ma gbakwunye ihe ngosi agwa iji mee ka ndụ dum dịkwuo ndụ na nso ndị na-azụ ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Huanghelou Nkwakọ Ngwaahịa Biya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Huanghelou Nkwakọ Ngwaahịa Biya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Huanghelou Nkwakọ Ngwaahịa Biya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower