Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya by Wen Liu

Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya by Wen Liu is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2023

Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya

Shaoxing Nverhong Winery Co., Ltd. nwere ogologo akụkọ ihe mere eme. Tọrọ ntọala na 1919, ọ bụ onye nnọchianya nke Huangjiu. Ọ dị na Shangyu Dongguan, Shaoxing City, Zhejiang Province. Ọ bụ otu n'ime ụlọ ọrụ azụ azụ nke ụlọ ọrụ Huangjiu na China na osote onye isi oche nke ngalaba nke China Alcohol Industry Association.Nuerhong Huangjiu na-brewed na kasị mma na-acha ọcha glutinous osikapa, na a doro anya na uzo agba, a mellow ma ọgaranya. uto na isi ísì siri ike na ogologo oge.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang