Wụga na ọdịnaya
Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya nke Wen Liu

Ihe emepụtara bụ Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya nke Wen Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.


ỌlaọchaNgwungwu· 2023

Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya

nke Wen Liu

Onye Ahịa: Shenzhen Oracle Creative Design Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Agba

Nhazi a

Maka Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya

Shaoxing Nverhong Winery Co., Ltd. nwere ogologo akụkọ ihe mere eme. Tọrọ ntọala na 1919, ọ bụ onye nnọchianya nke Huangjiu. Ọ dị na Shangyu Dongguan, Shaoxing City, Zhejiang Province. Ọ bụ otu n'ime ụlọ ọrụ azụ azụ nke ụlọ ọrụ Huangjiu na China na osote onye isi oche nke ngalaba nke China Alcohol Industry Association.Nuerhong Huangjiu na-brewed na kasị mma na-acha ọcha glutinous osikapa, na a doro anya na uzo agba, a mellow ma ọgaranya. uto na isi ísì siri ike na ogologo oge.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nverhong Guihualinzang Nkwakọ Ihe Ọṅụṅụ Na-Aba N'anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Nha & Mkpuchi
125X117X320mm
Mkpado
Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Teknụzụ Mmepụta
In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Ịma Aka Imepụta
At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Nchọpụta
The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Mkpali
With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Oge Ọrụ
2021.6-2022.3
Usoro Ọrụ
The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Ndị Otu
Wen Liu
Xianguo Wang

Nkwado

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Ihe Emepụtara Nke Ọma Kwesịrị Nkwanye Ugwu Dị Ukwuu

A' Design Award bụ onyinye mba ụwa nke ndị ọka ikpe na-enye maka ihe emepụtara nke ọma. Sonye na A' Design Award iji nweta ohere inweta nkwanye ugwu, aha ọma, nsọpụrụ na nkwusa maka ọrụ gị. Depụta ọrụ gị maka A' Design Award wee soo maka onyinye A' Design Prize a na-achọsi ike.

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