The Donn Whiskey Otu Malt Irish by Tiago Russo and Katia Martins

The Donn Whiskey Otu Malt Irish by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.

ỌlaedoNgwungwu· 2023

The Donn Whiskey Otu Malt Irish

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category

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The Design

About The Donn Whiskey Otu Malt Irish

Donn na-anọchi anya ọdụdụ nke The Craft Irish Whiskey Co. range; ọnụ ụzọ nke isi ụkpụrụ nke ika ahụ dị ka ahụmịhe na-emikpu gburugburu nke a ma ọ bụ ngwaahịa ọ bụla CIWC na-etolite. Enweghị ngwa ọ bụla echekwara, ọ nweghị nkọwa dị ntakịrị. Site na ihe na-emebi emebi, imepụta karama nkwupụta, gaa na igbe na-ahụ anya, onye ọrụ nwere ike ịchọta akụrụngwa ọ bụla nwere ike inye ahụmịhe whiskey zuru oke maka otu. Glass, pipette na okwute, niile echekwara n'enweghị nsogbu na nkwado suede nke igbe ahụ, na-emepụta ihe ngosi dị mma nke ngwa, jikọtara ya na mmetụ dị nro nke nkọwa akpụkpọ anụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

The Donn Whiskey Otu Malt Irish meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na The Donn Whiskey Otu Malt Irish ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Donn Whiskey Otu Malt Irish na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensions & Packaging: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Design Challenge: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Research: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiration: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Project Duration: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Operation Flow: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Team Members: Tiago Russo
Katia Martins
Jose Augusto
Image Credits: The Craft Irish Whiskey Co.