Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ by Yingsong Chen

Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2023

Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ

Ederede Akwụkwọ: Dragon Spirit Chinese Baijiu bụ nhazi mkpuchi maka mmanya ọkụkụ ndị China. Nhazi a sitere na echiche eserese aka nke oge ndị eze Southern Song, nke a na-akpọ Nine Dragons (Dragọn Itoolu). Otu dragọn si na eserese ahụ apụta na karama a, isi dragọn ahụ ka e ji ígwè kpụọ, na-agbanwe onyonyo ahụ site n'ọdịdị nkeji abụọ gaa n'ọdịdị nkeji atọ. Isi ígwè ahụ na foto ọlaedo nke Osimiri Chishui e sere n'okpuru ya jikọtara ọnụ, na-egosi ka a ga-asị dragọn na-awụpụta mmiri site n'eluigwe. Mkpuchi elu ya na-echetara mmadụ akara eze, ma jide akara asaa. E ji akwụkwọ, PMMA, iko, na ígwè rụọ ọrụ a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Dragon Spirit Chinese Baijiu Ngwaahịa Mkpuchi: Karama Mmanya Ọkụkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release