Lay's x Stranger Things Ngwugwu Nri by PepsiCo Design and Innovation

Lay's x Stranger Things Ngwugwu Nri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ Competition Category.

BronzỌnụ Ọgụgụ Ntakịrị· 2023

Lay's x Stranger Things Ngwugwu Nri

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Bronz Winner in Ọnụ Ọgụgụ Ntakịrị Category

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Colors

The Design

About Lay's x Stranger Things Ngwugwu Nri

Lay's x Stranger Things bụ ihe ndozi ngwugwu nri edobere nanị maka oge ụfọdụ, e mepụtara ya maka ngwaahịa chips poteto. Ngwugwu ahụ jiri ọdịdọ oji dịka ndabere, na okirikiri ndị dị uhie na-esite na akara Lay's gbasaa, dochie ọdịdọ odo na-egbukepụ egbukepụ a na-ahụkarị. E gosipụtara ihe okike si na ndreko ahụ ka o ji ọnụ ya meghere, mkpịsị ọbara ya dịka ha na-ejide ngwugwu ahụ. E dere akara Stranger Things n'aka azụ n'okpuru elu, na-eso usoro ndị ọzọ dị na ihe nkiri ahụ. Ose ọkụ na-enwu ọkụ na chip na-egosi ụtọ Flamin' Hot. A na-ere ngwugwu a n'ime ụlọ ahịa ụfọdụ a họpụtara na Thailand.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lay's x Stranger Things Ngwugwu Nri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lay's x Stranger Things Ngwugwu Nri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lay's x Stranger Things Ngwugwu Nri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release