Doritos W and Y Ngwungwu Nri by PepsiCo Design and Innovation

Doritos W and Y Ngwungwu Nri by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ Competition Category.

IgweỌnụ Ọgụgụ Ntakịrị· 2023

Doritos W and Y Ngwungwu Nri

by PepsiCo Design and Innovation

Ihe Nrite A' Design Award nke Igwe Winner in Ọnụ Ọgụgụ Ntakịrị Category

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Colors

The Design

About Doritos W and Y Ngwungwu Nri

Doritos W na Y bụ ngwungwu nri emere naanị otu oge iji chetara njem ikpeazụ nke ndị mmadụ abụọ na-agụ reggaeton bụ Wisin na Yandel. Ngwungwu a bụ akụkụ nke usoro njirimara anya sara mbara nke enyere naanị nwa oge nta. Azụ ihe ndị ahụ nwere agba uhie, ọcha, na anụnụ nke ọkọlọtọ Puerto Rico. E dobere foto oyiyi ojii na ọcha nke ndị egwuregwu abụọ ahụ n'etiti, n'akụkụ ihe odide na-akpọsa njem ụwa La Ultima Mision. E gosipụtara akara Doritos nke nwere akụkụ dị nkọ n'ihu ngwungwu ahụ n'ụzọ pụtara ìhè.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Doritos W and Y Ngwungwu Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Doritos W and Y Ngwungwu Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Doritos W and Y Ngwungwu Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release