Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.
IgweNgwungwu· 2023
Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama
Client: Lian Yue Tai Distillery (China) Co., Ltd
Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category
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About Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama
Ederede Akwụkwọ: Lotus Moon Chinese Baijiu bụ nhazi ngwungwu maka mmanya ndị China. Karama a ka e ji iko ndụ igirigi na-enweghị ọcha mepụta ya, nke na-ekwe ka ìhè gafere ya ma na-egosipụta ìhè ọnwa. Nhazi a na-ezo aka na abụ uri ochie ebe onye na-ede abụ na-aṅụ mmanya naanị ya ma welie iko elu nye ọnwa. A na-ahụ onyinyo mmadụ na-eweli iko na ala karama ahụ, a na-ahụkwa onyonyo site n'azụ site na mmiri mmanya ahụ. Ekpe karama ahụ nwere ike ijigharị ya, dịka ọ bụ ihe ndabere maka ihe nsure ọkụ na-esi ísì ụtọ (incense). Ngwungwu a dị milimita 140 site na 140 ruo na 260 n'ogologo.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lotus Moon Chinese Baijiu Ọrụ Bụ Isi: Ngwungwu Karama maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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