Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ nke PepsiCo Design and Innovation

Ihe emepụtara bụ Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ọnụ Ọgụgụ Ntakịrị na Nhazi Akpụrụ Akpụ.

IgweỌnụ Ọgụgụ Ntakịrị· 2023

Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ

nke PepsiCo Design and Innovation

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ọnụ Ọgụgụ Ntakịrị

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #149741

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ

Pepsi Black x Digital Shanghai FW bụ ngwungwu ihe ọṅụṅụ nke ọnụọgụgụ ya dị obere emere maka Shanghai Fashion Week. Ngwungwu a na-egosipụta isiokwu mmemme ahụ bụ Mepụta Ọdịdị Ọhụrụ. Mgbanaka nwere agba dị iche iche na-agba logo Pepsi gburugburu, a na-agbatịkwa eserese ahụ n'otu ntụziaka iji gosipụta ndọtị nke oge na oghere. E doziri mkpọ agba (color blocks) nke a wasachara na agba pink na akwụkwọ ndụ (green) megide ndabere oji, iji nweta ọdịdị dị ike, nwee ọtụtụ ọkwa. Eserese ndị a gbatịrị nke dị n'elu ibe ha na-emepụta mmetụta glitch dijitalụ nke na-egosipụta ijikọ nke ihe anaghị ahụ anya na ihe eziokwu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pepsi Black x Digital Shanghai FW Ngwungwu Ihe Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Ịma Aka Imepụta: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Mkpali: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Gụọ Akụkọ Mgbasa Ozi

Nkwado