Big N Ben Ngwugwu Ice Cream by Mohsen Koofiani

Big N Ben Ngwugwu Ice Cream by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Big N Ben Ngwugwu Ice Cream

by Mohsen Koofiani

Client: Big N Ben

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Big N Ben Ngwugwu Ice Cream

Imewe a nwere agba ndị na-adọrọ mmasị nke ukwuu. Iji ụkpụrụ imewe ochie na agba dị iche iche yana ndị mmadụ ama ama nke England, bụ ndị e gosiri n'ụzọ dị mfe, ebe nke ọ bụla n'ime ha nwere akụkọ dị iche iche ha ga-akọ, bụ ụfọdụ n'ime ihe e ji mara mkpokọta imewe a. Ọ dị ka a ga-asị na ndị agwa ndị a na-akọ akụkọ ma na-achọkwa ihe. Imewe ndị a bụ ụdị nke na-anọchite anya aha ụlọ ọrụ ahụ na obodo ya. N'akụkụ ngwugwu ahụ, a na-egosi ụdị ngwaahịa na ihe dị n'ime ya n'ụzọ doro anya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Big N Ben Ngwugwu Ice Cream meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Big N Ben Ngwugwu Ice Cream ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Big N Ben Ngwugwu Ice Cream maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani