Kanpai Ngwugwu Mmanya Osisi Oroma by Hui Tu

Kanpai Ngwugwu Mmanya Osisi Oroma by Hui Tu is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Kanpai Ngwugwu Mmanya Osisi Oroma

by Hui Tu

Client: Hungkung University

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Kanpai Ngwugwu Mmanya Osisi Oroma

Kanpai bụ nhazi ngwugwu maka mmanya osisi oroma nke a na-emepụta na Taichung City, Taiwan. Taichung City bụ mpaghara kachasị ukwuu maka ịkọ osisi oroma na Taiwan, ma otu o sila dị, mmanya osisi oroma mpaghara ahụ adịghị ahụkebe, nke mere na e mepụtara ụzọ nhazi ọhụrụ maka ihe ọṅụṅụ a. Aha Kanpai pụtara "kpochapụ ya kpamkpam" n'asụsụ Chinese, ma ọ na-ezo aka na mmemme ọṅụ. Onyonyo ndị dị iche iche nke tankan na ponkan citrus mere ihe onyonyo bụ isi nke ngwugwu ahụ. A na-egosipụta ọdịdị akpụkpọ osisi oroma site na ntakịrị ihe na-egbuke egbuke na oghere e ji akpa. Ngwugwu ahụ dị 80 site na 80 ruo na 240 milimita n'ogologo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Kanpai Ngwugwu Mmanya Osisi Oroma meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Kanpai Ngwugwu Mmanya Osisi Oroma ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Kanpai Ngwugwu Mmanya Osisi Oroma maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022