Langpai Tequ T9 Ngwakọta Karama Mmanya by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Langpai Tequ T9 Ngwakọta Karama Mmanya by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Langpai Tequ T9 Ngwakọta Karama Mmanya

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langpai Tequ T9 Ngwakọta Karama Mmanya

Langpai Tequ T9 bụ nhazi ngwakọta karama maka mmanya dị elu. Karama iko a na-agafe ihe ntakịrị nke a gbasara mmiri nwere akụkụ asatọ na akụkụ anọ e gbupụtara, nke na-eme ka ịchacha nke mmanya dị n'ime ya pụta ìhè karịa. Akara ahụ jikọtara ụdị akara mbadamba na ihe atụ nke mkpụrụ ise na-egosi sorghum, wiiti, osikapa, osikapa na-arapara na ọka. E dere akara nchekwa n'azụ karama ahụ iji nye ike ijide ya nke ọma. Mkpuchi nke yiri mkpụrụedemede T nwere okpueze nwere ọtụtụ akụkụ, ọrụ ọkachamara, na ụdị mgbochi. Akwụkwọ nchọpụta lezaa nke na-egosi ụdị dị iche iche na-agbakwunye agba ma melitakwa nchebe megide ngwakọta adịgboroja.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Langpai Tequ T9 Ngwakọta Karama Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Langpai Tequ T9 Ngwakọta Karama Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Langpai Tequ T9 Ngwakọta Karama Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
Dimensions & Packaging: Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
Tags: Packaging
Production Technology: The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
Design Challenge: T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
Research: The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
Inspiration: The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun