Ling Lie Vodka Mkpuchi Ngwaahịa Vodka by Laizhou Distillery

Ling Lie Vodka Mkpuchi Ngwaahịa Vodka by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

Ling Lie Vodka Mkpuchi Ngwaahịa Vodka

by Laizhou Distillery

Client: Laizhou Distillery

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Ling Lie Vodka Mkpuchi Ngwaahịa Vodka

Ling Lie Vodka bụ nhazi mkpuchi karama e mepụtara maka mmanya na-acha ọcha nke a na-emepụta na Qionglai, Sichuan. Ọdịdị ya sitere n'ike mmụọ nsinye nke Ugwu Snow Xiling, ebe akụrụngwa ndị e ji arụ ya si. Udidi nwere ntụgharị dị ka mgbagọ na-echetara elu nkume na eserese inki ndị China. E ji iko ọcha kristal na-enwu enwu nke ukwuu mee karama ahụ, yana okpuchi e ji ebipụta skrịn bipụta na akara e ji nkịtị ọlaedo na ọlaọcha mechaa n'elu akwụkwọ na-adịghị emebi gburugburu ebe obibi. Ahịrị dị gịrịgịrị na-agbagọ agbagọ na-eme ka ejide ya nke ọma, ebe olu ya dị gịrịgịrị na-ebelata ikuku na-abanye n'ime karama ahụ, ka e wee nwee ike ịchekwa na ịgba mmanya ahụ ọtụtụ ugboro.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Ling Lie Vodka Mkpuchi Ngwaahịa Vodka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Ling Lie Vodka Mkpuchi Ngwaahịa Vodka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Ling Lie Vodka Mkpuchi Ngwaahịa Vodka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke