Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma by Hangzhou Maogeping Technology Co., Ltd

Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma by Hangzhou Maogeping Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma

by Hangzhou Maogeping Technology Co., Ltd

Client: Hangzhou Maogeping Technology Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma

Blooming Flowers Seeking bụ igbe onyinye ihe ịchọ mma nke sitere n'omenala ọdịnala ndị China na mkpokọta ihe dị na Palace Museum. E ji ihe mpempe ọcha dị ka porselen mee okpokoro ya, ma o nwere akara agwọ ọdịdị dragọn nwere akụkụ isii nke e ji ọlaedo chọọ mma n'ọnụ ọnụ ya. Ihe atụ nke nwamba obí eze, urukurubụba na okooko peach ka e ji chọọ setị ahụ mma. Tube ntacha egbugbere ọnụ na mascara nwere ụkpụrụ e mepụtara n'ụdị akụkụ atọ nke na-egbochi ịmịcha aka na akara mkpịsị aka. Ime ya nke dị ka drọwa na-egosipụta akwụkwọ mpịakọta nwere ụkpụrụ ígwé ojii na ebili mmiri oké osimiri. Enyo e tinyere n'ime ya na aka eji akpụrụ akpụ mee ka igbe ahụ dị mfe ibu.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Blooming Flowers Seeking Igbe Onyinye Ihe Ịchọ Mma bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
Dimensions & Packaging: product dimensions, 215 mm x 220 mm x 295 mm
Tags: Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
Production Technology: These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
Design Challenge: Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
Research: With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
Inspiration: This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
Project Duration: The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
Operation Flow: The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
Team Members: Geping Mao
Shunxiang Liu
Yan Fei
Yide Liu
Shiwei Luo
Leilei Huang
Chengcheng Li