Craftflow Akwụkwọ Ngwugwu by Linghui Li is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Craftflow Akwụkwọ Ngwugwu

by Linghui Li

Client: 野米yemi

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Craftflow Akwụkwọ Ngwugwu

Craftflow na-ejikọta ọrụ na ịma mma n'ime ngwugwu ncha, na-emesi ike mgbanwe ọnọdụ okpomọkụ, ịdịgide adịgide, na nhazi dị mfe nke sitere n'okike. N'adịghị ka ngwugwu nkịtị, nhọrọ a na-egosipụta ịdị mfe na ụkpụrụ nchekwa gburugburu ebe obibi. Atụmatụ anọ pụrụ iche ahụ na-akọ akụkọ sitere n'okike na ndị ọrụ aka, na-enye ohere ịgbapụ n'ụzọ ndụ obodo ma na-ejikọ ndị na-eji ya na okike. Ụzọ Craftflow na-egosi ihe ọhụrụ, ịdịgide adịgide, na nnukwu ekele maka ịma mma okike n'ime nhazi ngwaahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Craftflow Akwụkwọ Ngwugwu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Craftflow Akwụkwọ Ngwugwu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Craftflow Akwụkwọ Ngwugwu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Dimensions & Packaging: 24cm x24cm
30g single-coated paper
Tags: Collage, Nature, Aromatherapy, Artisan
Production Technology: Two-color silk screen printing
Design Challenge: In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Research: In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration: CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Duration: This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow: The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Patents: Copyrights belong to Name Li, 2023.