Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa by Chen Di and Sun Sheng

Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa

by Chen Di and Sun Sheng

Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa

Ederede Akwụkwọ: Ọnwa na Chess bụ igbe onyinye ọchịcha ọnwa emere maka Mmemme Etiti Ọnwa Rụọ. Ngwungwu a jikọtara ihe àrà sitere na eserese ndị China nke Prosperous Suzhou na omenala chess. Anụnụanụ bụ isi agba, nke oroma nyekwuru aka, na eriri ndị dị nro na atụtụ ndị e dere nke ọma. Igbo dị n'èzí ghara mgbe e meghere ya ka ọ ghọọ tebul, ebe a na-etinye obere igbe dị n'ime n'elu iji jee ozi tii. Ịtụgharị elu tebul ahụ na-egosipụta bọọdụ chess, ebe a ga-edozi ihe egwuregwu chess maka egwuregwu. Ihe eji arụ ya bụ ihe enwere ike ịnabata ọzọ (recyclable materials) yana usoro mmiri na-adịghị abanye n'ime ya na-eweta mbelata ihe mkpofu. Igbo a dị santimita 30 site na 20 ruo na 5.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Moon and Chess Ọrụ Bụ Isi: Ngwungwu Ọchịcha Ọnwa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions & Packaging: Length:30cm
Width:20cm
Height:5cm
Tags: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Production Technology: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Design Challenge: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Research: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiration: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Project Duration: Time: 20230601-20230920
Address: Suzhou
Operation Flow: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patents: none
Team Members: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Image Credits: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.