Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral by Peng Guozhi

Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral

Ederede Akwụkwọ: Hangzhou Scenery bụ usoro ngwugwu mmiri mineral dabere na karama iko. Karama ahụ dị 60 mm n'obosara, 60 mm n'omimi na 210 mm n'ịdị ogologo, ma nweta lita mmiri 318. Ọdịdị dị gịrịgịrị na-enyere aka ijide ya nke ọma. A na-eji iko eme ihe kama rọba, ka enwee ike iji karama ahụ mee ihe ọzọ ma belata mkpofu ihe. A na-eji nbipute ọkụ na-ebufe akara aha ahụ, nke na-ekpuchi ebe buru ibu nke iko ahụ. Foto ndị dị na ya na-egosi ebe ama ama nke Hangzhou, China, gụnyere West Lake, Grand Canal na Xixi National Wetland Park.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hangzhou Scenery Ọrụ Bụ Isi: Ngwugwu Mmiri Mineral na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi