Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla by Chushan Design

Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla

Ederede Akwụkwọ: Prominent Chicheng bụ atụmatụ ngwugwu ihe ọlaedo na ọla nke sitere na omenala ọla kọpa nke China nweta mmụọ. Elu igbe ahụ nwere ihe osise agba ọdụm e ji ụzọ intaglio biputa, bụ́ akara mgbe ochie na-egosi obi ike na nchekwa. E jikọtara osisi, akwụkwọ, akpụkpọ anụ, akwa na alloy ọnụ, ejikwa laser maa akara n'ime mmepụta ya. Owuwu igbe a gbasoro ụzọ ejima ochie nke mortise na tenon, nke mere na a pụrụ ịkpokọta igbe ahụ, wụlichaa ya, ma chekwaa ya n'ụzọ dị mfe. Ụkwụ nkwado nzuzo na-eme ka ndochi igbe n'elu ibe ya dịrị nchebe. Etinyekwara akpa nchekwa akpụkpọ anụ, ihe ndochi (coaster), na ihe nkwado nrụọrụ ọtụtụ ọrụ n'ime ngwugwu a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Prominent Chicheng Ọrụ Bụ isi: Ngwugwu Ihe Ọlaedo na Ọla na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design